Arrow Icon

THE GREAT WINTER SALE

2020
client
GUL AHMED
AGENCY
BBDO
Gul Ahmed, one of Pakistan's largest retail chains, aimed to dominate the winter shopping season and establish itself as the go-to destination. Inspired by the chaos of sale season, we reimagined it as Migration Season—where all types of shoppers flock to a single destination: The Great Winter Sale. The campaign welcomed everyone, celebrating diverse shopper personas with six influencers, each embodying a unique character.
Thumbnail
No items found.