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RESPECT THE SWEAT

2021
client
Gatorade
AGENCY
BBDO
As the title sponsor of the Pakistan Sports Awards, Gatorade celebrated local athletes with the tagline Respect The Sweat. Inspired by the phrase khoon paseena, which symbolizes relentless effort in Pakistan, the campaign honored athletes’ dedication while positioning Gatorade as their ultimate supporter—replenishing what they lose in sweat and amplifying their achievements.
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