COLOURS THROUGH LEXUS

In the UAE, 1 in 12 people live with color vision deficiency (CVD), often missing the vibrant red and green hues that symbolize the nation's pride and unity. For the 52nd UAE National Day, we transformed this experience by creating a unique window tint that enhances color perception for those with CVD and invited individuals with CVD to test drive and experience the National Day like never before. Making an occasion full of spectacles into a proud moment of belonging.