BBDO x 7up
Whats that sound when the
Cold winter breeze catches you
Flames engulf a greased-up piece of BBQ
Sizzling hot food hits a cold plate
Fingers get smoked while tearing off hot chunks of meat
And you take a bite, feel the space and hastily snap open
A cold and refreshing bottle of 7up.
Main Film
Sardi
BBQ & 7up
The Brief
Nothing goes better together than 7up and Food. With the approaching winter season, the brand was well aware of how foodies were already busy licking their prospects of dining upon some delicious hot BBQ. The request was therefore to ensure that 7up remained foodie's perfect companion and their go-to choice of beverage.
The Thought
When it comes to food, sounds are equally as appetizing as sights and smells. And the simplest way to prove that was to create a pneumonic. By capturing a consistent sound that was easily related to food, winter, and refreshment, a tactical copy was created to amplify the SIZZLE and put the beverage in the heart of all the action. Camera, Lights. Sizzle!
The Outcome
The tactical copy stood out as it truly captured the interlinked relation between, BBQ - Winters - 7up. Even on mute, the sizzle could be clearly felt and enabled the brand to stay top of mind for the audience throughout the campaign duration.