OGILVY x LEXUS
Every little thing,
makes a difference.
Main Film
Lexus
Makes A Difference
The Context
In Ramadan, the moments pass by quickly before you even know it. And yet, such moments that are meant to be purely fleeting instances, stick with us a whole lot longer. The truth is that it's in these moments, especially the little ones, is where we get to live more and experience the true meaning of Ramadan.
The Thought
During the month of Ramadan, brands come to life in a massive wave. In terms of automobiles, most follow a similar pattern of creating comms that positions the car as the hero paired with generic values. With Lexus, we wanted to dive a bit deeper and explore the luxury of true meaningful connections.
The Outcome
Taking inspiration from Ramadan TV shows, our film was segmented across 4-episodes, all under one single umbrella of 'Makes A Difference'. Each episode featured a story built upon a relatable insight, with Lexus at the heart of every setting, and a unique gesture that capture the true essence of the holy month.