Hello, I'm Taha,

and I believe in the

magical power of words.

based in
Dubai, UAE

Bio


5 years ago I joined an Ad agency as a copywriter. Not knowing what an agency was or what a copywriter stood for. They wanted someone who could write well.

And I happened to be the one they were looking for.

And ever since,
life has been nothing but pure -

Experience

Jr. Copywriter

Jul 2019 - Apr 2020

As a Junior Copywriter at Adcom Leo Burnett, I worked on locally renowned brands and a global tech giant in electronics - Samsung. For the brand's corporate arm, I executed the DOERS campaign aimed at empowering local innovative startups.

Copywriter

Apr 2020 - Jan 2021

As a Copywriter at BBDO Pakistan, I led the communication for PepsiCo's beverages portfolio which included brands such 7Up & Gatorade. During my time we also executed a full-fledged IMC for Pakistan's biggest fashion brand - Gul Ahmed.

Copywriter

Jan 2021 - Jul 2021

As a Copywriter at Happa Studios, a boutique Ad Agency with an in-house production studio, I conceptualized and executed a new brand positioning for a numerous brands while leading the pitch work to help them onboard new clients and win creative business.

Sr. Copywriter

Sep 2021 - Jun 2022

As a Senior Copywriter at Ogilvy Pakistan, my portfolio comprised creating content for one of the biggest FMCG brands in the world - Nestlé. This entailed conceptualizing and creating content for Cerelać, Lactogrow, Fruita Vitals, and MILO.

Creative Lead

Jun 2022 - Jan 2023

As the Creative Lead at Muawin, Pakistan's first B2B Buy Now, Pay Later Fintech, I led the brand's marketing activities across ATL and BTL channels, while ensuring the creative development and growth of the brand's strategic umbrella under Hum Hazir Hain.

Copywriter

Jan 2023 - Jun 2023

As a Creative Copywriter at The Hanging House (Dubai), I worked on curating experiential events – executing the launch of Nissan’s X-Trail, Geely Showroom, Starbucks Oleato Coffee, American Hospital stand at Arab Health, plus installations at Al Quoz Arts Fest 2023.

Copywriter

Jun 2023 - Present

As a Copywriter at Memac Ogilvy, Dubai, I'm currently working on Al-Futtaim's automobile portfolio which involves Toyota, Lexus, Volvo, and Honda. Simultaneously, I've also been creating ad-hoc content plus campaigns for IKEA and Cadbury Timeout.

Projects
1
#ColoursThroughLexus

Lexus | Memac Ogilvy

2
#MakesADifference

Lexus | Memac Ogilvy

3
#FathersDay

IKEA | Memac Ogilvy

4
#TheXTrailExpedition

Nissan | The Hanging House

5
#RespectTheSweat

Gatorade | BBDO Pakistan

6
#TheGreatWinterSale

Gul Ahmed | BBDO Pakistan

7
#WintersBBQ7up

7UP | BBDO Pakistan

8
#DOERS

Samsung | Adcom Leo Burnett

9
#TheBigScoop

BR | Ogilvy Pakistan

Social CC
PRocess

Copy

Writing

I write because I find it to be the most expressive way of expressing emotions. People like to focus on grammar, I like to focus on the amount of weight words are able to carry.

Creative

Thinking

I don't possess a brain built in a creative workshop. I stand faithful to stories I've been part of and they ultimately guide my creative process i.e. Less manifestation, more living.

Strategy

Planning

I admire how thoughts are built up to be connected together - represented easily by a common insight. In a world of chaos, some structure can indeed be a beautiful thing to bring ideas to life.

tools

Adobe Creative Suite

Familiar with Photoshop, Illustrator, Premiere Pro

Notion

Lifechanging productivity hack,
thankful to use everyday.

Figma

Learned to use it quite recently,
I call it Canva on steroids.

Keynote

Deck after deck, after deck, after deck, after deck, after deck, after - yeah you got it.

Office 365

This was quite unnecessary to mention but adding it to remove any doubts.

Testimonials

Ahmed Mustafa

ECD Adcom Leo Burnett | xCD BBDO

Taha has been an absolute gem to work with. In our short yet wonderful time spent together, he was the backbone of our team. Way accomplished and talented than his title of “creative manager” taha brought to the table that no one else in our team did! From working on his projects, starting from just an idea all the way to executing them, Taha does it effortlessly with great ownership. He would be a true asset and a force for anyone to have him on his team. It remains my biggest wish to cross paths with him again and work as a single unit.

Faryal Ali           

Sr. Content Manager TikTok | xACD BBDO

Taha is one of the most hardworking and diligent people that I got a chance to work with. Curious, friendly, and fearless whether it had to do with churning out creative ideas, writing thought-provoking copy, or keeping up with digital trends and ensuring his work is rooted in data. With his attention to detail and big-picture thinking, any employer would be lucky to have Taha on their team!

Irteza Rehman

Strategy & CD Fishbowl | xCD Adcom Leo Burnett

In my years in the advertising industry, I have rarely had the pleasure of working with someone as dedicated, hardworking, and creative as Taha Khan. As an emerging talent at the time, Taha as a creative manager, was one of the most dependable members of my team, always ready to take on a bigger challenge. But the best thing about Taha is his attitude. He is a people person, hence he is a natural at working with other people, often creating effective teams around himself which get things done. Working with him was a very learning and pleasant experience. He will always be a huge asset to any workplace he is a part of.

Aazam Ali           

Project Manager STADIUM | xGM Happa Studios

Taha is an extremely talented individual, he possesses the rare ability to challenge himself and outperform himself at his absolute best. Some are out-of-the-box thinkers, but working with Taha has shown me that his creativity and ability to communicate concepts and ideas have the same potential as a canvas, limitless. His personality is just as refreshing as his work. Working with him has been an absolute pleasure and inspired me to do better than my personal best. He is brilliant, to say the least.

Sarosh Manzar

Sr. Product Manager | Muawin

Taha has been instrumental in shaping Muawin's brand image and establishing brand guidelines that represent the company's culture and values in the best way possible. His attention to the tiniest details has been a standout factor. He has helped establish communication between multiple stakeholders and partners, while also working directly with end customers to help them better understand our product offerings. This has led to well-thought-out, customer-centric tutorials and comms, which have improved customer reviews, retention & outreach.

Reach out

If you liked what you've seen so far and have something in mind to discuss, say hi :)

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